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As
of 2005 banks will only cover the cost of credit
card fraud passed
through 'Chip and PIN' compliant retailers.
Leveraging their position as one of the only
companies
to supply routers that support Chip and PIN data,
Allied Telesyn asked Able Creative to come up
with
a campaign
that builds awareness of and supplies momentum
to the Chip and PIN initiative, informing retailers
of their I.T’s likely lack of compliance and
offer guidance to relieve their exposure.
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